Email Marketing Can Be Overwhelming. The Good News Is, We Manage It All For You.
Determine Your Goals
Having a successful email marketing campaign starts with a goal and builds every email around that goal. We start by figuring out the goals you want to accomplish through an email marketing campaign. As we figure out your goals, we then construct an email marketing campaign that will help you reach those goals.
Build Up Your List
It is impossible to start an eCommerce email marketing campaign without having an email list to send out to. To help grow your email list, we create lead magnets that have engaging call to actions to encourage leads to sign up to your list.
Plan Of Action
We then set up a email marketing software on your eCommerce website. This allows us to create emails such as welcome, newsletter, promotional, abandoned carts, and so much more. Depending on your goals, you can choose to have one or all of these emails in your email campaign.
Segment & Send
As we learn more about every customer’s behavior, interest, shopping history, we organize them into different lists for higher conversions. This creates long term subscribers because they can relate to the information that they are receiving. Once your list is segmented, we will begin sending emails to every customer.
Tracking & Optimization
As every email is sent out, we track the delivery rates as well as open rates to see how every customer responds. We then make changes to improve your conversion rate. We also are able to track which emails are having click throughs and conversions. The emails with the best conversion rates will provide us with what your customers are wanting to see.